The Entrepreneurship Course: This is an introductory course that analyses aspects of entrepreneurship and the link between entrepreneurs and small business. It presents a fundamental approach to planning and operating a firm incorporating basic steps in business management and explains how each step can best be applied.
Topics Covered:
Entrepreneurship
Business Planning
Financial Statements for Small Business
The Desired Income Approach to Business Planning
Asset Requirements for Small Business
Legal Issues for the Small Business
Small Business Financing
Business Location
Business Layout
Advertising and Promotion for Small Business
Risk Assessment
Human Resource Organization for the Small Business
Week 3 & 4 Activities Read Chapter 2 - Small Business Decision Special note: Linda Hipp - Jones Soda Inc p27 Discuss the Qualitative Assessment techniques for a small Business Discuss the Quantitative Assessment techniques for a small Business Calulate Market Potential Calculate Market Share Calculate Net Income and Cash Flow Cases - Petite Shop A & B Evaluate the Market potential for Dean Simon ****UNIT VIDEO**:** Dean Simon - Ski Hill Man -
You (your group) are to develop your business idea further and develop a presentation.
Present their chosen project. Each group will be allotted 15 minutes of presentation time. The formal presentation should take approximately 5-10 minutes with the remainder of the allotted time reserved for questions. It is expected that each team member will participate in some way in the presentation. The presentation is to be formal in nature and I expect the groups to adopt this perspective when presenting. In conjunction to the presentation each group is required to submit a paper copy of the presentation
The proposal should cover the following central areas at a minimum (in no particular order):
1. Feasibility – is the product feasible to produce? What types of research and testing has the group conducted to ensure viability? What does the product concept currently entail? Provision of sketches and block diagrams for development is encouraged. 2. Market – is there a market for this product? What evidence has the group gathered that would indicate this? Who is the customer for the product? What defines the market? What market characteristics are critical to success? 3. Competition – is their currently a competitive product on the market? Who are the competitors? Is your product patentable? Have you conducted an exhaustive patent search? 4. Strategy – What is your competitive advantage? How do you plan to proceed? What is the path you are forecasting for your venture?
These areas represent a rough outline of the questions we expect to have answered at this stage of the process – they are not meant to be exhaustive and we expect the groups to push beyond these issues in their presentation and report.
Winter 2014
The Entrepreneurship Course:
This is an introductory course that analyses aspects of entrepreneurship and the link between entrepreneurs and small business. It presents a fundamental approach to planning and operating a firm incorporating basic steps in business management and explains how each step can best be applied.
Topics Covered:
Resources:
Balderson, W.D. Canadian Entrepreneurship & Small Business Management McGraw Hill
How you will be evaluated:
Week 1 & 2 Activities
PART 1 - The Decision to Start a Business
Textbook:
Read Chapter 1
Special note: Michael Gokturk – Versa Corporation – p3
On Becoming an Entrepreneur
Self-employment, the cash-starved Canadian Dream - http://www.cbc.ca/news/business/self-employment-the-cash-starved-canadian-dream-don-pittis-1.2490603
Can't find a job? Then make one, youth told - http://www.cbc.ca/news/business/can-t-find-a-job-then-make-one-youth-told-1.2483457
On What does it take to be an entrepreneur?
BDC – Evaluate your Entrepreneurial potential: http://www.bdc.ca/EN/advice_centre/benchmarking_tools/Pages/entrepreneurial_self_assessment.aspx
On Small Business
Key Small Business Statistics - August 2013 - http://www.ic.gc.ca/eic/site/061.nsf/eng/h_02800.html
Information by Industrial Category - http://www.ic.gc.ca/eic/site/ic-ic.nsf/eng/home
Read Chapter 2 - Small Business Decision
Special note: Linda Hipp - Jones Soda Inc p27
Discuss the Qualitative Assessment techniques for a small Business
Discuss the Quantitative Assessment techniques for a small Business
Calulate Market Potential
Calculate Market Share
Calculate Net Income and Cash Flow
Cases - Petite Shop A & B
Evaluate the Market potential for Dean Simon
****UNIT VIDEO**:** Dean Simon - Ski Hill Man -
Due: The Week of February 16
You (your group) are to develop your business idea further and develop a presentation.
Present their chosen project. Each group will be allotted 15 minutes of presentation time. The formal presentation should take approximately 5-10 minutes with the remainder of the allotted time reserved for questions. It is expected that each team member will participate in some way in the presentation. The presentation is to be formal in nature and I expect the groups to adopt this perspective when presenting. In conjunction to the presentation each group is required to submit a paper copy of the presentation
The proposal should cover the following central areas at a minimum (in no particular order):
1. Feasibility – is the product feasible to produce? What types of research and testing has the group conducted to ensure viability? What does the product concept currently entail? Provision of sketches and block diagrams for development is encouraged.
2. Market – is there a market for this product? What evidence has the group gathered that would indicate this? Who is the customer for the product? What defines the market? What market characteristics are critical to success?
3. Competition – is their currently a competitive product on the market? Who are the competitors? Is your product patentable? Have you conducted an exhaustive patent search?
4. Strategy – What is your competitive advantage? How do you plan to proceed? What is the path you are forecasting for your venture?
These areas represent a rough outline of the questions we expect to have answered at this stage of the process – they are not meant to be exhaustive and we expect the groups to push beyond these issues in their presentation and report.
Part 2 - Small Business Ownership & Operation
Read Chapter 3 - Evaluation of Business Opportunity
Special note: Linda Hipp - Lija Style Inc p48
Read Chapter 4 - Small Business Plan
Special note: Linda Hipp - Jonathan Blanshay p89
Cash Flow Template Template
Business Plan Template
(http://www.bdc.ca/EN/articles-tools/entrepreneur-toolkit/templates-business-guides/Pages/business-plan-template.aspx)
The Quiz for Part One covers Ch1, 2&3: The Decision to Start a Business
Week 6 Activities
Chapter 5 - Buying a Business
Chapter 6 - Franchising
Slides - Legal Aspects
Week 7 Activities
Chapter 7 - Financing a Small Business
Chapter 10 - Financial Management
Week 8 Activities
The Quiz for Part Two: (Ch 4, 5, 6, 7) Small Business Ownership & OperationDATE: Thursday, March 12
COVERAGE: Planning and Starting a Business
• Chapter 4: Organizing a Business? The Business Plan
• Chapter 5: Buying a Business
• Chapter 6: Franchising
• Chapter 7: Financing the Small Business
FORMAT: 35 multiple choice questions, 1 Short Answer Question
Week 9 & 10 Activities
Part 3 - Small Business Management
Chapter 8 - Marketing Management
Chapter 11 - Operations Management
Chapter 12 - Human Resource Management
Dept of Foreign Affairs and Trade:
http://dfait-maeci.gc.ca/
Industry Canada
http://www.ic.gc.ca/Intro.html
Export Development Corp.
http://www.edc.ca
Week 11 Activities
The Quiz for Part Three: (Ch 8, 11 & 12) Small Business Management